INITIAL EMAIL
After you talk to a company contact you can use this template when you email them:
First Name,
Thank you for taking the time to speak with me today.
(Pick one of the two following sentences)
(Option 1) Per our conversation, please find attached a sell sheet of (Product Name) for your review.
(Option 2) Here is a link to view a video showing the benefits of (Product Name): Insert link to unlisted Youtube video
If you have any questions, please let me know. I am looking to license this product to your company.
I look forward to hearing from you soon.
Kindest Regards,
Bob Smith
Bob Smith Design
555-555-5555
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FOLLOWING UP
If you haven’t watched the video on getting in and following up yet, you can view it under Step 8 in the 10 Step Guide.
You can view the templates here or download the templates to your computer by clicking here.
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OVERVIEW
OK, so you’ve gotten your sell sheet and/or video into a potential licensee.
Now, how do you follow up?
Follow the instructions below, and realize that you may need to send the same email many times and call before they reply.
Also, realize that getting a “No” is not a bad thing. “No’s” allow you to not waste your time with companies that aren’t interested in a particular idea.
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STEP #1 FOR FOLLOWING UP
INSTRUCTIONS – FOLLOW-UP VOICEMAIL
Use this phone script when making your first follow-up call to a potential licensee 7 to 10 days after you’ve submitted your sell sheet.
Replace underlined parts with your text.
If you get their voicemail, which you will most of the time, simply use the script below. If they happen to pick up, just acknowledge that you know they are busy, and ask if you can send your sell sheet again.
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VOICEMAIL SCRIPT
Hello, my name is . Bob Smith
I’m with Bob Smith Designs.
I sent you a sell sheet and video for my BBQ Spatula about a week ago.
If you think the product would be a good match for your product line, please reply to my email, or give me a call.
I’m looking to license this product to your company.
If you don’t think the product would be a good match for your product line, simply reply to my email saying “not a right match”.
I’m going to drop you an email right now with another copy of my sell sheet attached so it’s at the top of your inbox.
Thank you for taking the time to take a quick look at my BBQ Spatula product and emailing me back.
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INSTRUCTIONS – FOLLOW-UP EMAIL #1
After using the voicemail script and leaving a voicemail, send this email template the second you get off the phone.
Replace underlined parts with your text.
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EMAIL TEMPLATE #1
Subject Line: RE: BBQ Spatula Product Submission
Hello Ted,
Thank you for taking my call on October 2nd, and thank you for agreeing to look at the sell sheet for my BBQ Spatula product.
I just left you a voice mail to follow up on the email I sent you on October 2nd.
I know you are busy, so I have attached a sell sheet for the BBQ Spatula to this email. (Optional: There is also a link to a product video in the sell sheet that I think you will find helpful.) The attached sell sheet will help you quickly understand my product.
I’m looking to license this product to your company.
If you don’t think this product is a right match for your product line, simple reply to this email with “Not a Right Match”.
However, if you think this product might be a right match, or if you have questions, drop me an email, or give me a call.
Kindest Regards,
Bob Smith
Product Developer
Smith Designs
505-555-5555
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INSTRUCTIONS
Send Email Template #2 (below) 7 to 10 days after sending Email Template #1 (above). Continue to send Email Template #2 every seven to ten days, and leave the voice mail (per the Voice Mail Script) one more time after about four weeks from your initial voice mail. Don’t hesitate to send this email every week for up to three months.
In this email and all following emails, bold the following lines below.
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EMAIL TEMPLATE #2
Subject Line: RE: BBQ Spatula Product Submission
Hello Ted,
Thank you for taking my call on October 2nd, and thank you for agreeing to look at the sell sheet for my BBQ Spatula product.
I know you are busy, so I have attached a sell sheet for the BBQ Spatula to this email.
(Optional: There is also a link to a product video in the sell sheet that I think you will find helpful.)
The attached sell sheet will help you quickly understand my product.
I’m looking to license this product to your company.
If you don’t think this product is a right match for your product line, simply reply to this email with “Not a Right Match”.
However, if you think this product might be a right match, or if you have questions, drop me an email, or give me a call.
Kindest Regards,
Bob Smith
Product Developer
Smith Designs
505-555-5555