Course Outline
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Creating Brand Awareness to Sell Your Product
- Creating Brand Awareness to Sell Your Product
- Accudial on The Doctors
- Find The Right Audience
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How I Got Started: Becoming Camera-Ready
- How I Got Started: Becoming Camera-Ready
- My Inventing Show Pilot
- Practice Makes Perfect
- The 2 Most Important Questions a Manufacturer Will Ask
- Get Comfortable With Yourself & The Camera
- Rachelle McCray – TV Host / QVC Producer Shares How To Become Camera Ready
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TV Interviews
- Short TV Interviews
- How to Prepare for Television
- Good Day Sacramento Red Shirt
- Tips For Preparing For TV
- Don’t Forget to Smile
- Stephen Key TV Clips
- Longer TV Segments
- The Big Idea with Donny Deutsch
- Understand Who You Are Interviewing With
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How to Start: First Focus on Local, Then Go Regional and National
- Focus on Local First, Then Go Regional and National
- Regional TV Spots
- Stephen on Local TV
- When the media calls
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How to Target Any Media Outlet
- How to Target Any Media Outlet
- Crafting your story
- Newsprint
- Podcasts
- YouTube
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How to Reach Out
- Press Releases
- Personalize your message
- Showing up to events in person
- Product seeding
- Reaching out directly
- Get a referral
- Use LinkedIn
- Getting the right person’s name
- New product releases
- The importance of leveraging up
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Becoming an Expert
- Becoming an Expert
- Write a book
- Collect logos
- Volunteer
- Consider sponsoring or partnering with a charity and/or unusual event.
- Awards and honors
- Speaking events
- Teach a class
- Receive a patent
- Participate on social media platforms
- Share your PR
- Writing for print magazines or online magazines
- Forbes Rejection Story
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Final Takeaways
- If you do have a small budget
- Big is not always better
- Don’t forget about the holidays
- In conclusion